mobilemarketing

Mobile phones are now considered as an important communication medium. They are no long an item meant for luxury. It is due to the invention of mobile phones that one can keep touch with his/her near and dear ones and also keep professional contacts irrespective of the distance. Keeping in mind large number of mobile phone consumers and mobile phones wide accessibility, the advertising managers have found out that mobile marketing is the best method to promote a service or product.Mobile marketing can be done through various ways--Calls, SMS and Bluetooth. Calling the customer each and every time for promoting a brand is not quite a good idea. Although it is true that advertisers get to get in contact with the customers directly by calling but there may come many times when repeated calls may make the customer get irritated. The outcome as a result may turn out to be a negative one. Moreover, the customer might not be a position to receive calls and thereby get to know about the schemes offered by different companies.So, it is always best to make use of SMS (Short Message Service). Advertisers can promote their brand by messaging the promotional schemes via SMS. They can let know the customers about their scheme in this way without putting much effort. By this way too you business owners will get to contact their clients directly. It might happen that after receiving the message the mobile consumer might not be a position to read the message then and there. In such instances, the message remains stored in the inbox of the mobile phone, which he/she can read later on. If the customer likes the promotional offer he/she may further contact the company offering the scheme. Thus mobile marketing through SMS is a great way of promoting a brand.SMS is a popular form of mobile marketing. If the brand managers have a well-planned strategy of mobile marketing, then it is for sure that the venture will undoubtedly be a successful one. Indiscriminate messaging has never helped any brand to promote their goods. It is essential to have an idea about target audience as well as their inclination and interests towards the product.Bluetooth marketing is a well-known form of mobile marketing. You may have experienced mobile marketing through Bluetooth many times. When marketing any product or service via Bluetooth, you will be asked to switch on your Bluetooth device on the cell phone. The very moment you switch on the device, the transmitter seeks the permission for exchanging the data of any specific company with you. They send data in message form that is subjected to permission.